"Realme" first appeared in China in 2010 as "OPPO Real". It was a sub-brand of OPPO Electronics Corporation until its separation in 2018, when it became an independent company.
On July 30, 2018, former vice president of OPPO and head of OPPO's overseas business department Bingzhong Li (Sky Li) announced his official resignation from OPPO and his intention to establish Realme as an independent brand on the Chinese microblogging website Weibo. He said that this initiative was focused on providing mobile phones that combine high performance and stylish design.
Realme launched its first product "Realme 1" in India in May 2018; the Indian market was the first step for Realme. As Realme targets the global market, it will continue to expand its reach geographically, with potential target markets in Southeast Asia, starting with Indonesia for its Southeast Asia debut.
Comments
Post a Comment